"We either live by intention or exist by default"


Nourished by Shawnta was established in 2019 with the utmost pure intention of formulating clean, holistic haircare products. Too many times, products are created without pure motives, allowing for toxic ingredients to remain on the market. At Nourished, we are dedicated to crafting products that are authentically created from pure ingredients selected with the express goal of nourishment. We are dedicated to giving you advanced and environmentally-friendly products based on sound scientific research. Our technique is honest, unique and moral.


(𝐭𝐡𝐞 𝐧𝐚𝐦𝐞)

Our name is sacred to our intention. Nourished by Shawnta gives our customers everything they need to foster healthy growth and build an excellent foundation. This reflects our idea of what being Nourished is all about.


Our goal is to strive to inspire and empower individuals to take control of their hair health and adopt a conscious and sustainable approach to hair care. Our products are dedicated to fostering a healthy scalp environment that nourishes and revitalizes hair growth, while promoting sustainability practices that contribute to a Nourished planet. Our mission is to encourage individuals to transform their natural hair and empower them to prioritize their overall hair wellness through mindful choices and intentional actions.


We focus on creating all-natural vegan hair care products that are based on clean holistic principles. This is why we never test on animals and are proud to be certified by the leaping bunny program.


At Nourished by Shawnta, we believe that mindfulness should be at the core of every aspect of hair care, from ingredient selection to formulation. That's why we've carefully crafted our formulas with natural and organic ingredients that are gentle on both the scalp and the environment. Our products are free from harsh chemicals and synthetic fragrances, and are designed to nourish and support healthy hair growth, while promoting a mindful, sustainable approach to self-care. We believe that by taking a holistic approach to hair care, one that honors the health and well-being of both individuals and the planet, we can create a positive impact that extends far beyond the hair and scalp. Our formulas reflect our commitment to mindfulness and sustainability, and our desire to help individuals embrace a more conscious way of living. At Nourished, we value the wisdom that comes from living deliberately. Drawing from our founder's Native American heritage, we have embraced the principles of this culture. Native American traditions place great importance on being in harmony with nature in order to achieve true nourishment. Thus, our formulas embody this philosophy by featuring key ingredients from Native American staples such as rosemary and Aloe vera, as well as incorporating deep attention oiling practices.



We create intentional hair care for mindfully obsessed people who are seeking authentic transformation in their hair routine. Nourished by Shawnta provides a selection of sustainably sourced, science-backed formulas and cruelty-free products. We never include or use animal by-products, instead our ingredients are always organically grown when possible. Nourished is obsessed with a mindful approach! Our founder takes health to another level with her educational knowledge in holistic nutrition and beauty, bringing meticulously crafted formulas to your hair care routine. We recognize how beneficial quality herbs, oils and botanicals can be for the strength of your hair strands, and embrace an approach that goes beyond just surface level to guarantee the integrity of our ingredients. Honesty is a major part of our core values, so we never deceive our customers with false claims or marketing tactics.


Shawnta, the esteemed founder and visionary creative director behind Nourished by Shawnta, embarked on her illustrious journey as a natural living influencer on YouTube in 2015. With a Bachelor's degree and two prestigious certifications from the esteemed Institute for Integrative Nutrition, Shawnta brings an abundance of personal and educational knowledge to her distinctive perspective on natural beauty. In 2017, she had the distinct honor of learning from a naturopathic doctor, further refining her product value and ingredient selection. She passionately crafts clean products that seamlessly combine the most potent herbs, plant-derived oils, and botanicals, specifically tailored to cater to the needs of her discerning clientele. With her captivating YouTube platform, "Shawntas Way," she has successfully transformed the hair journeys of over 205k subscribers, and her dedication to infusing transformative energy into every aspect of Nourished by Shawnta remains unwavering.

Shawnta's ultimate belief is that “what you put into this world is what you receive back”, a model she exemplifies through her mindful lifestyle and commitment to genuine intentions behind all Nourished by Shawnta creations.